Company Overview Video
Compact videos that describe the value you bring
When a paragraph just doesn't cut it
In the 90s your website became your new business card. In the 21st century you’re behind schedule if you do not have an overview video. Company overview videos can come in the form of traditional videography, animation or a hybrid of the two.
Explaining to your prospects exactly what you do in a visual way could make the difference as they decide to contact you or not.
Karuna Consulting just gets it and considers themselves partners in our success. I highly recommend them for any business in any industry that demands a... READ FULL QUOTERobert Shryoc CEO
Our Approach to Company Overview
Asking & Listening
Think about the three to five most impactful benefits you bring to your customers. Those benefits become the foundation of the story we tell. Karuna works with you to understand the best way to communicate those benefits so that after someone watches the short video (1-3 minutes) it is crystal clear what function your company performs.
Strategizing & Distilling
Now that we know what the focus of the video is going to be, it's time to figure out the best setting to shoot the video, who's going to be in it and the style in which we will be delivering the message.
Creating & Iterating
Time to shoot B-roll (ie. pans of the office, outside of the building, staff working at the computer) and start recording any interviews that will be in the final video. B-rool is very valuable footage because it can be used in other videos in the future. If there is any animation in the video it will be created during this step.
Measuring & Analyzing
Once the video is published and placed in different channels there's no doubt that we will receive feedback. There may be mini videos that we can pull out of the main video, or different takes that we can work that serve a totally different purpose.