Product / Service
Zoom in on one of your products or services
Highlight a key product or service
Wouldn’t it be nice if you had a really nice video that focused squarely on one product or service? With a video like that you can highlight one key area of your company in your next newsletter, social media promotion or tradeshow.
This is especially valuable if you have products that each serve different markets.
Karuna Consulting just gets it and considers themselves partners in our success. I highly recommend them for any business in any industry that demands a... READ FULL QUOTERobert Shryoc CEO
Asking & Listening
The first step is to indetify what features and benefits separate your product or service from the rest. Those characteristics become the focus of the video. What do your customers love about the service? What features turned a prospect into a customer? It's questions like those that create rich substance for a product overview video.
Strategizing & Distilling
Now that we know what the focus of the video is going to be, it's time to figure out what the best setting is to shoot the video, who's going to be in it and the style in which we will be delivering the message.
Creating & Iterating
Time to shoot B-roll (ie. pans of the office, outside of the building, staff working at the computer) and start recording any interviews that will be in the final video. B-rool is very valuable footage because it can be used in other videos in the future. If there is any animation in the video it will be created during this step.
Measuring & Analyzing
Once the video is published and placed in different channels there's no doubt that we will receive feedback. There may be mini videos that we can pull out of the main video, or different takes that we can work that serve a totally different purpose.