Karuna

Collateral Design

Making Sure You Have Quality Leave Behinds

Traditional Print Still Serves A Purpose

Today’s marketing strategies are dominated by digital media — that’s a fact. But don’t make the mistake of not having something to leave behind at sales meetings, tradeshows or at your offices.

Your customers appreciate when they can take something physical with them, that reminds them of all the wonderful reasons to work with you.

Karuna has multiple design teams that work with you to make sure you have beautiful flyers, brochures, business cards and tradeshow design pieces.

Whether it’s a refresh to your existing assets, or a whole new design project Karuna will work with you to create eye-catching collateral that will sell your products and services even after you’re with your prospects.

Karuna Consulting just gets it and considers themselves partners in our success.  I highly recommend them for any business in any industry that demands a... READ FULL QUOTE
Robert Shryoc CEO

Our Approach to Collateral

1
Asking & Listening
Karuna needs to know what collateral is in place first. It is also important to know what the intended purpose and goals are for the collateral.
Strategizing & Distilling
Once we understand the current collateral landscape and the goals, Karuna works to understand what design elements are available and creates a list of any additional assets required to fully saturate the print pieces with the essence of your brand.
Creating & Iterating
Now that the designig team knows you, your brand and your needs, let the creation begin. Drafts of all the required assets are created. We'll meet with your team to review the initial drafts and iterate as necessary until Karuna has hit the mark. We can even make changes on the fly while the collateral is being used.
Measuring & Analyzing
It is important to gauge the effectiveness of the design. The prospects will tell you how good the design is by how many questions are asked. There is no better way to determine what content should be on a flyer, for example, than listening to a prospect while they review the flyer.

Some Of Our Work

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We'd love to share our great work in this case study, but we need to know where to send it! Please provide an email below, and we will get this over to you immediately.

Thank you for your interest!

We'd love to share our great work in this case study, but we need to know where to send it! Please provide an email below, and we will get this over to you immediately.