Wrap Your Brand Around an Object
Beyond Just Slappin' On a Logo
Often your brand is what a consumer picks off of a shelf, or takes out of the box. It is the tactile sensation and visceral emotion of holding your brand in their hands. Can you afford to leave a negative memory? Or can you surprise and delight your customer? Can you allow them to respect your name, or enjoy the feeling of your company?
Packaging—design beyond the purely visual.