Wrap Your Brand Around an Object
Beyond Just Slappin' On a Logo
Often your brand is what a consumer picks off of a shelf, or takes out of the box. It is the tactile sensation and visceral emotion of holding your brand in their hands. Can you afford to leave a negative memory? Or can you surprise and delight your customer? Can you allow them to respect your name, or enjoy the feeling of your company?
Packaging—design beyond the purely visual.
Karuna Consulting just gets it and considers themselves partners in our success. I highly recommend them for any business in any industry that demands a... READ FULL QUOTERobert Shryoc CEO
Our Approach to Packaging
Asking & Listening
What is your product and what is its form factor? How will your customer interact with your product? Are there special characterstics and nuances that need to be accounted for? How do we take your brand and make into an entire experience that communicates in 3 dimensions? These questions we look to answer.
Strategizing & Distilling
How is the competitive landscape? What are others doing that we need to replicate and improve upon? Is there something we can do better? What about eco-friendliness? In the end we are creating something that needs to co-exist with nature. Can it bring net-positive to the world around it? Finally, can we do something novel and cleaver? Can we delight the customers senses.
Creating & Iterating
Taking our research and ideas, we iterate through layouts and concepts. We print, assemble, modify, and render to simulate a real-world experience and approximate interaction and emotion.
Measuring & Analyzing
After settling on a final design, we produce either a limited run sample or photo-realistic 3D renders and compositions to closely approximate the true result. We verify our ideas against competitors. Where possible we put the product into hands of customers and gauge their reaction. Solely this determines our success and our next steps.