Karuna

Social Analytics

Track Proper Metrics to Grow

Measure Your Strategy

Social media use, and its potential reach, have exploded over the last few years. Most companies and organizations have caught on to take advantage of these social media tools.

But far too many fail to understand and utilize the data received from these channels and—more importantly—to track whether efforts made are driving the desired results.

Our social media analytics can help to make sense of this data.

Karuna Consulting just gets it and considers themselves partners in our success.  I highly recommend them for any business in any industry that demands a... READ FULL QUOTE
Robert Shryoc CEO
Karuna Consulting has been just the kind of marketing partner I was looking for. I run an Amazon marketing company and needed a partner that... READ FULL QUOTE
Andrew Morgans Partner
We’ve had the opportunity to partner with the entire Karuna team on several projects and they have always delivered. The entire team is extremely knowledgeable,... READ FULL QUOTE
Bradley Sherwood Partner

Our Approach To Social Analytics

1
Asking & Listening
It is important, initially, to work together and understand what exactly we are trying to accomplish. Are we creating awareness for a startup brand? Attempting to grow the reach and following of an existing social media account? Or trying to drive sales? All of these goals have different strategies to obtain them, metrics to follow, and KPI's to hit. We will get all of that in place.
Strategizing & Distilling
As soon as we can, we begin collecting data — as much data as possible. Social media post reach, engagement, likes, comments, reactions, shares - this is all great information to show how well your users are absorbing and liking your posts.
Creating & Iterating
Social media interactions and engagement often need to be contextualized in order to be fully understood. We match the data and interactions against posts to understand the intent in order to continue to hone our strategy and message.
Measuring & Analyzing
This entire analytics processe should happen at a fast enough pace for it to remain relevant and valuable. Social media interaction and brand sentiment can change so quickly and things can happen before you are able to act on them. So the most important step is to come up with actionable direction for your brand. We quickly interpret all data, add context, and come to conclusions in order to get the most from your social media strategy.

Our work can speak for itself. Want to check out a cross-section of our portfolio?

Thank you for your interest!

We'd love to share our great work in this case study, but we need to know where to send it! Please provide an email below, and we will get this over to you immediately.

Thank you for your interest!

We'd love to share our great work in this case study, but we need to know where to send it! Please provide an email below, and we will get this over to you immediately.